Public demand and awareness

A sustainable mobility future will require shifting transport usage away from over-dependence on private cars and towards active and shared transport modes. As transport policy supports the greater integration of shared and active travel, raising awareness amongst transport users about the multi-modal options available for their use and the benefits of active and shared transportation modes should be prioritised.

MPI calls on the Government as well as local authorities to allocate sufficient expenditure towards public awareness campaigns that will communicate the benefits of shared mobility. Such a campaign, which could be targeted on traditional media as well as on public transport would not highlight any single private operator but rather would serve the purpose of educating the public. We recommend such a campaign could address:

• Defining shared mobility so the public has a clear understanding of its meaning;

• Promoting the significant cost savings of moving away from private car ownership and towards shared mobility;

• Emphasising the positive effects on the environment for using shared, sustainable transport options;

• Promoting the integration of public transport and private mobility operators.